"David Posey discovered the power of Instagram almost by accident. Before his heavily anticipated new restaurant Elske opened in Chicago, Posey posted a picture to his personal account, a shot of his hand holding the new key to the building. Surprise: The post racked up likes, further stoked excitement about the project, and caused the restaurant’s still-dormant Instagram account, which hadn’t yet posted a single photo, to flood with followers. When Elske opened, Posey and his partner, co-owner and pastry chef Anna Posey, built Instagram right into their work routines."
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