Restaurants Put Branding Directly on Their Food to Win Instagram

Photographer: Gabi Porter

Photographer: Gabi Porter

"Consider this a response to the hyper-artisanal world we live in.

Or perhaps an extension of it, the next step in bespoke products.

Restaurants around the country are taking branding—which, in the past, has appeared on everything from matchbooks to mini-bottles of house hot sauce—and moving it front and center on the plate."

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