Social media for restaurants

Likes...We Bid You Adieu!


In recent months, it’s been reported that Instagram has begun testing phases in Australia that hide the number of likes on a post. This is an innovative change for Instagram because both on the business side and the personal side of the popular image-based app, likes on posts have dropped dramatically, yet story views have continually increased. 

There are two reasons for this: Instagram’s general engagement is floundering, and they are aiming to ensure that users don’t jump ship to another social platform, or Instagram is consciously moving away from the act of “liking” posts and moving into supporting other forms of post engagement. 

In a recent meeting with a client, we discussed the tediousness of heart-ing or double-tapping a post in order to like it. Nowadays, users are more averse to the physical action of liking a post, but we’ve noticed through our client’s posts that their engagement was still increasing. How so? This is because we tracked engagement through the client’s impressions and the views on their posts, not via physical likes. This is the future of social media. 

A user may just be scrolling through their phone on Instagram, but that view actually counts as an impression. Because of this, we’ve seen story views increase, impressions grow, and subsequent metrics rise all while likes seem to decline.
This change is exciting because we’re able to show our clients how their numbers are continuing to improve as we move away from the vanity metrics of likes. Likes are simply fake criteria that have the power to make a brand look good, but don’t produce genuine business. 

Social media is dynamic, not static. It’s constantly changing and adapting, and since Melangé is always ahead of the game, our strategies will consistently shift in order to optimize and produce the best results for our clients.

How the new iOS update affects your business.

With the new iOS update millions of iPhone users are anxiously (or reluctantly) downloading it as you read this. Unfortunately I lost the capability for people to hear me when I call but that's beside the point.

As I started to play around with "my new phone" I discovered this; Siri's lovely new feature that lets you discover places. 

The new "nearby" feature for iOS9

The new "nearby" feature for iOS9

This seems like bad news for discovery apps like Foursquare not so much for Yelp because they are pulling reviews and some information from Yelp (they formed a silent unofficial alliance in 2010). 

So what does this mean to you and your restaurant? With over 64 million iPhone users in the US and the majority in major cities like New York, a ton. 

We are creatures of habit and convenience. iPhone has made it even easier for their users to find your businesses and find your reviews. It is just a matter of time before their habits go from Google maps, Foursquare and Yelp to Apple Maps and Nearby.

If being properly listed on Google maps is important to you then this should be as well. 

With the news of this update we are working on our client's Apple Maps listing to make sure they are up to date and ready to be found by IPhone users.

They didn't have to ask it's just what we do. Shouldn't your business move and adopt as fast as the world does?