Marketing

How the new iOS update affects your business.

With the new iOS update millions of iPhone users are anxiously (or reluctantly) downloading it as you read this. Unfortunately I lost the capability for people to hear me when I call but that's beside the point.

As I started to play around with "my new phone" I discovered this; Siri's lovely new feature that lets you discover places. 

The new "nearby" feature for iOS9

The new "nearby" feature for iOS9

This seems like bad news for discovery apps like Foursquare not so much for Yelp because they are pulling reviews and some information from Yelp (they formed a silent unofficial alliance in 2010). 

So what does this mean to you and your restaurant? With over 64 million iPhone users in the US and the majority in major cities like New York, a ton. 

We are creatures of habit and convenience. iPhone has made it even easier for their users to find your businesses and find your reviews. It is just a matter of time before their habits go from Google maps, Foursquare and Yelp to Apple Maps and Nearby.

If being properly listed on Google maps is important to you then this should be as well. 

With the news of this update we are working on our client's Apple Maps listing to make sure they are up to date and ready to be found by IPhone users.

They didn't have to ask it's just what we do. Shouldn't your business move and adopt as fast as the world does?

The future of Instagram advertising?

Did you see it? Two days ago Instagram did a sponsored post for Tiffany and Company that had a new feature, multiple images. It works very similar to how Facebook shows you "suggested pages" and "pages you make like" on their mobile app. You have to swipe left to see more.

It does grab your attention and we are sure it increases engagement for the advertiser. Unfortunately their ad program is only available to major brands but like all small businesses we are hopefull to get our fair share of the instagram audience. 

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